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This course covers the application of fundamentals of personal selling and sales training methods.
Topic areas including: motivating salesmen, simulation of sales techniques, behavioral aspects of persuasion; social, ethical, legal responsibilities, activities performed by the sales executive, sales demonstration, etc. will be explored. The course comprises of five (5) sessions.
Session 1
- Introduction to the Salesman / Sales Management / Personal Selling
- The Selling Process
Session 2
- The Marketing of Services
- Non-Profit Marketing
- International Marketing
Session 3
- Evaluating and Controlling Strategic Marketing -
The Marketing Audit
Session 4
- Relationships with Customers, Public & Society
- Ethics and Social Responsibility
- Green Marketing
Session 5
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