This course is designed for the individual who is new to the responsibility of writing in areas that include corporate communications, marketing and public relations.  It will also interest persons seeking the understanding of concise yet effective writing in areas in Corporate Communications. It would interest Managers, Supervisors, Public Relations Officers, Corporate Communications Officers and Executive Assistants. 

A strong and favorable corporate reputation distinguishes a company in an increasingly competitive environment, strengthens the view of the company's image and results in consistency in customer demand. This workshop is designed to assist participants in honing the skills and using the tools and techniques required to acquire leadership in communications. It will also equip participants with the competency to develop communication strategies and activities.

At the conclusion of the course, a participant would be able to:

• Competently develop internal and external communications;
• Effectively present techniques to implement strategies designed to achieve overall objectives; and
• Plan and manage communications and public relations activities confidently and competently.

Session 1:
Corporate Writing

• Emails and Netiquette
• Memos and Letters
• Reports

Session 2:
Media Writing

• Press Releases I
• Pitch Letters
• Press / Media kits

Session 3

• Press Releases II
• Fact Sheets
• Press Conferences

Session 4:
Marketing Communications

• Brochures
• Corporate advertisement Copy
• Taglines / Slogans and Key Messages

Session 5

• Speeches
• Flyers
• External Websites

Session 6:
Internal Communications

• Corporate Mission Statements / Vision Statements
• Newsletters
• Intranets / WeBlog