Chartered Institute of Marketing
The Chartered Institute of Marketing (CIM) is the world's largest professional marketing body with 55,000 members in 130 countries world wide. The CIM formally known as the (Sales Managers Association) was first established in 1911. It was founded by 12 sales managers who shared a common goal to improve sales techniques and bring greater professionalism to their chosen careers.
The institute grew both in its membership and services and soon entered the education sector. They offered their first examination in 1928. The institute began to award Chartered Marketer status in recognition of individual professionalism and on-going learning development in marketing.
They define the marketing standards that operate in the UK and champion best practice globally. CIM exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organizations.