International Marketing
This elective addresses global issues and describes concepts relevant to all international marketers. It emphasises the strategic implications of competition in different national markets; it provides an approach and framework for identifying and analysing the key cultural and environmental characteristics of any nation or global region; and it highlights the importance of viewing international marketing management from a global perspective.
Contact Hours
This course is offered in 0 hours
This course is accessible through:-
Master in Business Administration
The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.
