Marketing Channels
Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). It looks at challenges and opportunities in the external channel environment, behavioural issues that beset channel relationships (internal channel environment), coordinations, conflict, cooperation, the economics of exchange and the development of channel relationships, including the implication of acquiring strategic partners.
Contact Hours
This course is offered in 0 hours
This course is accessible through:-
Master in Business Administration
The Edinburgh Business School MBA, Heriot-Watt University has been ranked as Europe's Largest Distance Learning MBA and the second largest in the world by the Financial Times Newspaper survey of approximately 20 of the top global distance learning MBAs.
