Channel relationships are increasingly important in creating market value and sustainable competitive advantage. This elective provides an up-to-date perspective of the relationships among marketing channels using the channel relationship model (CRM). It looks at challenges and opportunities in the external channel environment, behavioural issues that beset channel relationships (internal channel environment), coordinations, conflict, cooperation, the economics of exchange and the development of channel relationships, including the implication of acquiring strategic partners.
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The MSc in Marketing is an intellectually challenging programme that equips students with the necessary knowledge of the key concepts, tools and techniques of marketing. The emphasis of the programme is on developing students' ability to apply this knowledge effectively and on producing marketing professionals who can add value to their organizations through their ability to solve marketing problems and make informed decisions in complex and dynamic markets.Click for more information